Restaurant Target Group Demographics
Establishing a target group demographic for your restaurant from the very beginning is extremely important. Such a target market comprises: the group of customers your restaurant wants to attract, the group of customers which will show interest in your restaurant. Once this group is determined, you can adapt your restaurant and reach your business goals.
What will be covered in this article
Why is Demographics Important
1. establishing the target group demographics for your restaurant
Age-based Market Segmentation
2. Target demographic age groups and gender
Grouping customers according to their age or generation can be done by using the common generation groups. These groups are: Baby Boomers, Generation X, Millennials, Generation Z.
Gender-based Market Segmentation
3. gender segmentation
4. Location-based targeting
Next to the characteristic of age or generation, the place of residence of potential customers is another key factor to consider when figuring out your restaurant’s target market.
Religion and Income in Your Segmentation
5. The role of religion and income in defining a target market
Target Marketing Strategy: The 4 Ps
6. using target demographics for your restaurant's success
To Sum Up
6. Summary – the target group demographics for your restaurant
Frequently Asked Questions
7. FAQ - THE TARGET GROUP DEMOGRAPHICS FOR YOUR RESTAURANT
Target groups can be divided according to age and interests. Often, interests also change with age.
Younger target groups pay more attention to price, so your restaurant can offer discounted lunch menus, for example. While older target groups usually place more value on the quality of the food. For this reason, it is worthwhile to opt for a specific target group.
Yes, the location can have an influence on the target group. If your restaurant is near a university, then it is worth offering cheaper dishes.