Gastronomy Business Plan: A Step by Step Guide for A Successful Start-Up 

Jak napisać plan biznesowy

What is the key to a successful restaurant? Many factors come into play, including location, type of food, prices, and service. But one element that is often overlooked is the business plan. Without a well-constructed business plan, even the best restaurants can fail. On this page you will learn practical tips for creating a business plan for your gastronomy venture. So, whether you're opening a new restaurant or simply revising your old plan, make sure to heed these guidelines! 

What is a Business Plan

1. First things first: What is A Business Plan?

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies for achieving them. It is typically created by the business owner or management team, and it can be used to secure funding or attract investors. A well-crafted business plan should include:

  • an Executive Summary, one of the most important parts of the gastronomy business plan, as it provides a brief overview of the entire document. This section should include a description of the company, its products or services, its target market, and its competitive advantages. The executive summary should also provide a snapshot of the company's financial projections.  
  • a Company Description, a section provides more detail about the business, including its history, mission statement, and objectives. This section should also describe the company's management team and Board of Directors.   
  • a Market Analysis
  • a Competitive Analysis
  • a Service or Product Line, a section outlines what the company offers and how it plans to meet customer needs. This section should also describe any unique selling points that the company has to offer.
  • a Marketing Plan
  • a Financial Plan.   

While not all business plans will follow this exact format, each of these elements is essential to give potential investors and lenders a clear understanding of the business and its chances for success. 

Benefits of Having a Business Plan

2. Why Do You Need A Business Plan?

A business plan is an essential tool for any enterprise. It provides a roadmap for the business, outlining its goals and objectives and how they will be achieved. The business plan also sets out the financial forecasts for the company, including projected income and expenditure. This information is relevant for any potential investors or lenders, as it gives them an idea of the risks and rewards involved in investing in the business. Without a business plan, it would be very difficult to secure funding for a new company.  In addition to being crucial for securing funding, a business plan is also valuable for managing and growing a business. It forces you to take a step back and think about your long-term goals and how you are going to achieve them. It also gives you a way to track your progress and make changes to your strategy if necessary. For these reasons, a well-thought-out business plan is essential for any successful company.

Who is a Business Plan Written For

3. Who benefits from a professional business plan?   

Who benefits from business plan

It is important to have a well-developed business plan not only for potential investors, but also for the founders themselves.

A clear and concise business plan can help keep everyone on track and focused on the predefined goals. So, if you're thinking of starting a new business, make sure you put together a comprehensive business plan - it could be the difference between success and failure.

Key Elements of a Business Plan

4. How to Write A Gastronomy Business plan? the key elements

A business plan for gastronomy is essential for any entrepreneur who wants to start a business in the food and beverage industry. It provides an overview of the company, its products or services, its target market, and its competitive advantages. Additionally, it outlines the company's marketing and sales strategies, as well as its financial projections. While the structure of a business plan for gastronomy may vary depending on the specific industry, there are some key elements that should be included in all plans.

  • Introductions: The Idea, the Founder and the Plan
  • Market Research and Competitive Analysis
  • The Location for Your Gastronomy Business
  • Critical Risk Analysis
Business Plan Basics

5. INTRODUCTIONS: the Idea, the Founder and the Plan

Business plan: the idea

5.1 Everything Starts with An Idea  

A business idea is simply an idea for a business. It can be something as simple as an innovative new product or a new way of doing things. To be successful, a business idea must be something that customers want or need. It must also be feasible and profitable. The best business ideas are those that solve a problem or fill a need. They are also unique and offer something that other businesses do not.   If you have an idea for a business, the first step is to do some research to see if it is feasible and profitable. This includes looking at the competition, conducting market research, and creating gastronomy business plan activity worksheets. If your idea is viable, the next step is to start working on making it a reality. This includes raising money, finding customers, and setting up operations.   A successful business requires hard work, dedication, and passion. But with the right idea, it can be immensely rewarding. So, if you have an idea for a business, don't let it go to waste. Do your research and turn it into something amazing.

Business plan: founder introduction

5.2 A Brief Self-Introduction of The Business Founder  

As the founder of our own business, METRO, we understand the importance of giving a strong self-introduction. After all, potential investors want to know who they're working with and what makes you qualified to lead this company. Consequently, here is a template of how to explain the background, qualifications, and experiences of the founder.   “I have a strong educational background, having graduated from Harvard Business School. I also have over 10 years of experience working in the business world, including 5 years as a consultant for McKinsey & Company. In addition, I have a deep understanding of the industry in which my company operates. As a result, I am confident in my ability to lead my company to success.  In conclusion, I believe that my background, qualifications, and experiences make me the ideal person to lead my company. I am confident in my ability to create a successful business and look forward to working with potential investors to make my vision a reality.”   

Business plan introduction

5.3 A Brief Introduction of Your Gastronomy Business Plan is Key

Introducing a new business can be tricky. There's a lot to consider, from choosing the right name to selecting the perfect location. But with careful planning, you can make sure your new business gets off to a strong start. There are a few things you need to decide on before you can introduce your gastronomy business plan design.   

First, decide on a name for your business. This may seem like a small detail, but it's quite important. Your name should be memorable and reflect the type of business you're running. For example, if you're opening a restaurant, you might want to choose a name that refers to food or cooking in some way. Next, think about what kind of legal form your business will take. Will you be operating as a sole proprietorship, partnership, or corporation? Each option has its own advantages and disadvantages, so be sure to do your research before deciding. Then, select the property or location where your business will be based. This is another crucial decision that will affect the success of your venture. Consider things like foot traffic, parking availability, and the surrounding neighborhood when making your choice. Finally, plan out your staff requirements. How many employees will you need to run your business effectively? What skills and experience will they need?  

Once you have decided and finalized your gastronomy business plan key points you can briefly introduce your business in a smart way.  

Data in a Business Plan

6. market research and competitive analysis

6.1 You Need to Understand Data and Facts  

As a founder in the gastronomy industry, it is important to understand data and statistics. After all, the success of any business venture depends on making informed decisions based on accurate information. Fortunately, there are a wealth of resources available to help entrepreneurs gain insight into the industry. The U.S. Bureau of Labor Statistics, for example, publishes detailed data on employment and wages in the food service sector. Additionally, research firms like Technomic offer comprehensive reports on trends and developments in the industry. By staying up to date on the latest data and insights, one can ensure that their businesses are well positioned for success.  


6.2 Keep A Keen Eye on Your Target Audience 

Before you can start planning your gastronomy business, take a close look at your target customers. Who are you hoping to attract to your restaurant? What kind of foods do they like to eat? What is their average budget for a meal? Once you have a good understanding of your target clientele, you can start with your business plan for gastronomy menu, décor, and marketing strategy. By taking the time to analyze your target group, you will be in a much better position to create a successful gastronomy business.  


6.3 Never Forget Who You Are Competing with

A competitor analysis is a vital part of any business plan, but it is especially important in the gastronomy industry. This is because the food and beverage industry is notoriously competitive, and even the smallest misstep can lead to failure. Therefore, it is essential to carefully study your competitors to identify their strengths and weaknesses. Only then can you develop a comprehensive strategy for success. There are several ways to go about conducting a competitor analysis.   

The first step is to identify your direct and indirect competitors. Direct competitors are businesses that offer the same or similar products or services as you do. Indirect competitors, on the other hand, are businesses that offer substitute products or services. For example, if you are opening a restaurant that specializes in healthy food, your direct competitors would be other healthy restaurants in the area. However, your indirect competitors might be fast food chains or other places where people can buy quick and easy meals.    

Once you have identified your competitors, the next step is to assess their strengths and weaknesses. This can be done by collecting data on various aspects of their business, such as menu offerings, pricing, customer service, and so on. You can also talk to customers of your competitor's businesses to get feedback on locations, food and ambiance etc.   

Location for Your Business

7. Decide A Prime Location for Your Gastronomy Business 

Choose restaurant location

The choice of location is one of the most important factors to consider when starting a new business. After all, no matter how excellent your product or service may be, if no one can find your business, you're not likely to succeed.   When it comes to choosing a location for a gastronomy business, there are a few key factors to keep in mind. First, you'll want to make sure that your chosen spot is visible and easily accessible to potential customers. Secondly, you'll want to consider the demographics of the area - are there enough potential customers in the surrounding area to support your business? Lastly, you'll need to consider the competition - is there already another similar business nearby? By taking all these factors into account, you can choose a location that will give you the best chance for success.   

Critical Risk Analysis

8. the Importance of Critical Risk Analysis 

Whenever you embark on a new business venture, it's important to carefully consider all the potential risks. For a gastronomy business, there are several risks to consider. For example, there is the financial risk associated with start-up costs and ongoing expenses. There is also the operational risk of running a kitchen, as well as the reputational risk of serving food that doesn't meet customers' expectations.

Other risks to consider include the regulatory risk of complying with food safety standards and the competitive risk of other businesses offering similar products or services. By carefully assessing all these risks, you can develop strategies to mitigate them and give your gastronomy business the best chance for success. 

Financial Plans to Achieve Your Goals

9. Financial Planning is The Crucial Part of A Gastronomy Business Plan 

Financial planning for gastronomy

Any business plan, including a gastronomy business plan, must consider the financial aspect of the enterprise. This includes both the start-up costs and the ongoing costs of running the business.   

Start-up costs can include everything from purchasing equipment to leasing a commercial kitchen space. Ongoing costs can include ingredients, employee salaries, and marketing expenses. In addition, a gastronomy business plan must also consider potential revenue streams and how to generate profit.   

This can be done through careful pricing of menu items, strategic marketing, and efficient operations. By taking all these factors into account, a gastronomy business can develop a sound financial plan that will help to ensure its long-term success. 

Licenses & Legal Requirements

10. Required Permissions and Regulations for A Gastronomy Business Plan  

When it comes to permissions and regulations, there are a few things you need to keep in mind when opening a restaurant or gastronomy business.   

First, you need to make sure that your premises are up to code and meet all the required safety standards. You will also need to obtain a food handler's license and make sure that all your employees are properly trained in food safety. In addition, you will need to obtain a business license and pay any relevant taxes. Finally, you will need to comply with any local zoning regulations.

If you can meet all these requirements, then you should be well on your way to opening a successful restaurant or gastronomy business. 

Pricing & Maketing Strategies

11. Pricing and Marketing  

Digital Marketing Strategies for Restaurants

Any successful business plan needs to consider the target market and how to reach them effectively. This includes decisions about pricing and marketing.   

The pricing needs to be set at a level that will not only cover the costs of production, but also leave enough room for a healthy profit margin. The marketing plan needs to consider the most effective way to reach potential customers and persuade them to buy the product or service. This may involve advertising, PR, or even social media. Without a well-thought-out marketing and pricing plan, it will be very difficult for a business to succeed.  

Lay Out Key Milestones

12. Scheduling The Timeline of The Gastronomy Business Can Keep You Ahead of Situations 

Opening a restaurant can be a daunting task. There are a lot of moving parts, and it can be difficult to keep track of everything that needs to be done. However, with a little planning and organization, it is possible to open a successful restaurant.

One of the most important things to do is to create a timeline of tasks, which will help you to stay on track and avoid missing any important deadlines. Here is a suggested timeline for opening a restaurant:

  • 6-12 months before opening: Choose a location, create a business plan, and start raising capital. 
  • 3-6 months before opening: finalize the menu, hire staff, and start working on marketing and branding.  
  • 1-2 months before opening: finalize the interior design, order supplies and equipment, and complete any remaining paperwork.  
  • 2 weeks before opening: conduct a trial run of the restaurant, and then open your doors to the public! 
Business Plan Appendix

13. Appendix – Required Supporting Documents and Agreements

The appendix of a business plan is typically used to provide supporting documentation for the information contained in the rest of the plan. This might include financial statements, resumes, lease agreements, market research, permits and licenses, and other legal paperwork. The appendices for a business plan should be clearly labeled and easy to access, so that investors can quickly find the information they need. Including all relevant supporting documentation in the appendix can help to give investors a complete picture of your business and can make your plan more convincing overall. 
Frequently Asked Questions


Your Opportunities 
Stay up to date with our fresh METRO newsletter! Get the latest offers, specials, and best tips for your business.
Sign up
Discover the best products and prices for your business. Check out our latest offers and deals. 
Discover our offers